Range profile
Roll Call
The short version
Roll Call is a Scranton-based firearm retailer, indoor shooting range, and training center established in 2007, known for an extensive inventory - including Class 3 and full-auto rentals - guided by staff widely praised for patient, knowledgeable service.
The hits
- Extensive inventory and specialized offerings, including Class 3 weapons, full-auto rifle rentals, and a Silencer Shop kiosk.
- Patient, knowledgeable staff who tailor guidance to both first-time buyers and experienced operators without applying sales pressure.
- Clean, modern indoor range with private-party rental options and consistent safety oversight.
- Integrated training infrastructure featuring a classroom and shoot house for skill development across all experience levels.
- Complementary services including GunBroker online sales, FFL transfers, and in-store trade-ins or cash purchases.
The misses
- Trade-in and cash-for-gun valuations can be conservative, with at least one seller reporting an offer substantially below their asking price.
- Isolated range policy inconsistencies have occurred, such as a safety officer incorrectly enforcing a rule on FRTs, though management acknowledged the error.
About Roll Call
Roll Call operates at 701 Hudson Ave in Scranton, Pennsylvania, as a locally owned firearm destination that merges retail sales with an indoor shooting range and dedicated training facilities. Established in 2007, the business serves enthusiasts, collectors, and first-time buyers with an extensive inventory spanning new and used firearms, Class 3 weapons, ammunition, and shooting accessories. The on-site indoor range allows visitors to bring personal firearms or rent from a selection that includes full-auto rifles, and the space can be reserved for private groups or parties. Supporting the range are a classroom and a shoot house, enabling a training curriculum that ranges from introductory courses for new owners to advanced instruction for experienced operators, including guidance on concealed-carry selection and firearm maintenance.
Beyond the physical storefront, Roll Call maintains an active GunBroker marketplace presence and provides supporting services such as FFL transfers, trade-ins, cash purchases for collections, and a Silencer Shop kiosk for suppressor transactions. On the retail floor, the staff cultivates a low-pressure environment, frequently taking extended time to match customers with firearms suited to their specific needs, carry preferences, and experience levels rather than rushing transactions. Visitors regularly describe the atmosphere as welcoming and professional, highlighting the cleanliness of the range and the attentiveness of range safety personnel.
Management has shown a willingness to own operational missteps. When a range safety officer incorrectly enforced a rule on FRTs, ownership acknowledged the standard-operating-procedure error publicly and invited the customer to contact them directly to make it right. Still, the business is not without friction. At least one seller reported disappointment with a cash-for-guns offer, describing an appraisal for a used Smith & Wesson SDVE that fell significantly below the requested price and left them feeling undervalued. While the vast majority of feedback reflects satisfaction with retail pricing, this indicates that trade-in valuations can be conservative.
Overall, Roll Call functions as a comprehensive hub for the shooting sports community in northeastern Pennsylvania, distinguished by its integrated retail, rental, and training infrastructure, a staff widely credited with deep product knowledge and patience, and a management team that actively intervenes to correct service lapses when they surface.
Recurring feedback
What visitors consistently mention
- Staff expertise and patient consultation: Customers repeatedly credit floor and range personnel with detailed product knowledge, attentive listening, and a willingness to spend ample time matching buyers to suitable firearms.
- Range quality and safety culture: The indoor facility is regularly described as clean, modern, and professionally managed, with range officers maintaining attentive oversight during sessions.
- Accessibility for new shooters: A notable share of feedback comes from first-time owners and novices who report feeling guided and comfortable rather than intimidated during purchases or range visits.
- Product breadth and transaction efficiency: Buyers routinely reference a wide selection of firearms and accessories, alongside smooth processing of purchases, transfers, and special orders.