About
Since 1946, Bill Jackson’s Shop For Adventure has been a landmark destination for outdoor enthusiasts across Florida, operating as an independent, family-owned retailer that prioritizes personalized expertise over mass-market convenience. Located in Pinellas Park, this establishment has earned a 4.7-star rating with nearly 2,600 reviews by consistently delivering what their customers describe as authentic outdoor passion and authentic expertise.
The store’s philosophy can be traced to a simple but powerful principle: they don’t just sell products - they teach you how to use them. This commitment to customer education sets them apart in an era dominated by big-box retailers. The company frames itself as being staffed by ‘outdoors people’ rather than salespeople, and this distinction resonates deeply with their clientele. Whether you’re a novice seeking your first kayak or a seasoned diver looking for technical gear, the team approaches each interaction with genuine enthusiasm and deep product knowledge.
What truly distinguishes Bill Jackson’s is the breadth and depth of their operation. Under one roof, you’ll find comprehensive offerings for water-based adventures (scuba diving, kayaking, paddleboarding, fishing), land-based pursuits (camping, backpacking, hiking, climbing), winter sports (skiing and snowboarding), and specialized services including firearms retail with an indoor shooting range and safety classes. The store also features distinctive amenities including an indoor swimming pool for testing water sports equipment and a carpeted indoor ski slope, allowing customers to make informed purchases before commitment.
Customer reviews consistently highlight the staff’s unwavering commitment to honest guidance. A kayak buyer praised them for providing balanced comparisons of equipment rather than upselling, while emphasizing how the team went beyond the sale to assist with installation and transport. Another customer shared how staff helped them locate a hard-to-find rifle at a competitive price while offering invaluable guidance on defensive firearms without pressure. In the diving department, staff like Tiffany have earned repeated mention for their ‘incredible efficiency’ and ‘deep technical expertise,’ paired with genuine warmth that transforms a retail visit into a consultation with a trusted advisor.
The reviews paint a picture of an organization that sees customer satisfaction as long-term relationship building. Staff go out of their way to solve problems, offer post-purchase support, and create experiences that inspire repeat visits. The presence of on-site training programs and classes further demonstrates their commitment to building a knowledgeable community of outdoor enthusiasts rather than simply moving inventory.
This combination of local ownership, breadth of expertise, genuine customer focus, and unique facilities has made Bill Jackson’s an institution among Florida’s outdoor community for nearly eight decades.